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Research papers

Investigating children

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991
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Citation

Herzog and Cruz (1991a, May 05). Investigating children. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/investigating-children-


Research papers

The don't know voters

The paper presents a model for investigating the don't know phenomenon in the elections. The model distinguishes four different types of don't know voters according to the way people are stopped or remain stopped in the elections. The testing of the...

Catalogue: Seminar 1986: Opinion Polls
Author: Paula Hirstiö-Snellman
Company: Gallup International Association
June 15, 1986
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Citation

Hirstiö-Snellman, P. (1986a, June 15). The don't know voters. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-don-t-know-voters


Research papers

Application of play-oneiric tests in basic motivational research and communication studies

This paper sets out to illustrate a qualitative research method focussed on the use of association and projection tests. Thus it is a method which intends to identify the affective-symbolic structures underlying the cognitive structures, and to...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Bruna Spataro, Antonella Pogliana, Laura Frontori
June 15, 1984
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Citation

Spataro, Pogliana and Frontori (1984a, June 15). Application of play-oneiric tests in basic motivational research and communication studies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/application-of-play-oneiric-tests-in-basic-motivational-research-and-communication-studies


Research papers

Complementary of methods in copy-testing

This paper argues that the advance in knowledge about the communication process of advertising has been insufficiently applied in the context of copy-testing methods, in particular of pre-testing methods. It surveys the progress of social...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Piet Vanden Abeele, I. Butaye
June 15, 1979
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Citation

Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/complementary-of-methods-in-copy-testing-


Research papers

On the teaching of effective decision making in marketing

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson
June 1, 1976
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Citation

Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing